The Social Association

5 key skills not-for-profits need to increase member engagement, generate ROI and create a thriving online community

Business & Finance, Industries & Professions, Nonprofit Organizations & Charities, Business Reference, Business Communication, Marketing & Sales
Cover of the book The Social Association by Mel Kettle, Mel Kettle
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mel Kettle ISBN: 9780648254119
Publisher: Mel Kettle Publication: April 11, 2018
Imprint: Language: English
Author: Mel Kettle
ISBN: 9780648254119
Publisher: Mel Kettle
Publication: April 11, 2018
Imprint:
Language: English

Are you wanting to attract more members? Do you struggle to demonstrate the value your association provides? Are you wondering how to use social media to effectively engage your membership? The world has changed how it communicates, and social media is becoming increasingly important. While people still do business with people they know, like and trust, today they want to engage with organisations via Facebook, Twitter, LinkedIn and other social channels. Social media can help you STAND OUT. Packed with practical advice and real-world examples, The Social Association will provide you with the skills you need to increase member engagement, generate a return on investment and create a thriving online community. Learn how to: Write a social media strategy; Identify the right social media channels for your organisation; Create content that cuts through the clutter; Use social media to enhance your members’ experience; Measure the financial return of your social media investment. Social media can help you provide a richer member experience. With The Social Association, you can learn how to use social media to attract, engage and retain your membership. About the Author: Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, members, customers and stakeholders. She is a sought-after speaker, trainer and mentor who works with member organisations, non-profits and small businesses. Learn more about her at www.melkettle.com.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Are you wanting to attract more members? Do you struggle to demonstrate the value your association provides? Are you wondering how to use social media to effectively engage your membership? The world has changed how it communicates, and social media is becoming increasingly important. While people still do business with people they know, like and trust, today they want to engage with organisations via Facebook, Twitter, LinkedIn and other social channels. Social media can help you STAND OUT. Packed with practical advice and real-world examples, The Social Association will provide you with the skills you need to increase member engagement, generate a return on investment and create a thriving online community. Learn how to: Write a social media strategy; Identify the right social media channels for your organisation; Create content that cuts through the clutter; Use social media to enhance your members’ experience; Measure the financial return of your social media investment. Social media can help you provide a richer member experience. With The Social Association, you can learn how to use social media to attract, engage and retain your membership. About the Author: Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, members, customers and stakeholders. She is a sought-after speaker, trainer and mentor who works with member organisations, non-profits and small businesses. Learn more about her at www.melkettle.com.

More books from Marketing & Sales

Cover of the book Mastering the New Media Landscape by Mel Kettle
Cover of the book Vlog Like a Boss by Mel Kettle
Cover of the book Marketing in the Round by Mel Kettle
Cover of the book Mining the Gold from LinkedIn by Mel Kettle
Cover of the book 客戶不想說的真心話,才是你的成交密碼 by Mel Kettle
Cover of the book La génération Y et le luxe by Mel Kettle
Cover of the book EVENTS² by Mel Kettle
Cover of the book Selling Outside the Square: Creative Ideas to Help YOU Make More Sales by Mel Kettle
Cover of the book Information Product Creation: Quick Money From Home - No Investment! by Mel Kettle
Cover of the book What Kids Buy by Mel Kettle
Cover of the book Wissenschaft auf Messen präsentieren by Mel Kettle
Cover of the book Perspectives on Public Relations Historiography and Historical Theorization by Mel Kettle
Cover of the book Quick Guide Online-Marketing für Einzelkämpfer und Kleinunternehmer by Mel Kettle
Cover of the book SEO für Einsteiger + Bonus & Checkliste - Erfolgreiches Ranking! by Mel Kettle
Cover of the book The Tanning of America by Mel Kettle
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy