The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales
Business & Finance, Human Resources & Personnel Management, Training, Nonfiction, Computers, Internet, Electronic Commerce, Marketing & Sales
| Author: | Paul Marsden, Paul Chaney | ISBN: | 9780071802031 |
| Publisher: | McGraw-Hill Education | Publication: | October 12, 2012 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Paul Marsden, Paul Chaney |
| ISBN: | 9780071802031 |
| Publisher: | McGraw-Hill Education |
| Publication: | October 12, 2012 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.
"The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency
Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.
Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys".
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
