To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
Business & Finance, Marketing & Sales
| Author: | Klaus Schöfer | ISBN: | 9783656990444 |
| Publisher: | Examicus Verlag | Publication: | March 2, 2012 |
| Imprint: | Examicus Verlag | Language: | English |
| Author: | Klaus Schöfer |
| ISBN: | 9783656990444 |
| Publisher: | Examicus Verlag |
| Publication: | March 2, 2012 |
| Imprint: | Examicus Verlag |
| Language: | English |
Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp
