Trust or Consequences

Build Trust Today or Lose Your Market Tomorrow

Business & Finance, Marketing & Sales, Public Relations
Cover of the book Trust or Consequences by Al GOLIN, AMACOM
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Al GOLIN ISBN: 9780814427453
Publisher: AMACOM Publication: August 1, 2003
Imprint: AMACOM Language: English
Author: Al GOLIN
ISBN: 9780814427453
Publisher: AMACOM
Publication: August 1, 2003
Imprint: AMACOM
Language: English

The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:* create an effective trust strategy* determine the impact of trust issues on stakeholders* assess trust-building performance and calculate the difficulty of restoring trust* create a ""trust bank"" for saving deposits of good will to draw on as neededTrust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The recent rash of corporate scandals—and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald’s, Toyota, Owens-Corning, and many others. Trust or Consequences shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals. This essential book reveals how to:* create an effective trust strategy* determine the impact of trust issues on stakeholders* assess trust-building performance and calculate the difficulty of restoring trust* create a ""trust bank"" for saving deposits of good will to draw on as neededTrust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.

More books from AMACOM

Cover of the book Rental-Property Profits by Al GOLIN
Cover of the book Idea Agent by Al GOLIN
Cover of the book Selling to Anyone Over the Phone by Al GOLIN
Cover of the book Fearless and Free by Al GOLIN
Cover of the book The Enemy of Engagement by Al GOLIN
Cover of the book The Real Estate Investor's Pocket Calculator by Al GOLIN
Cover of the book The Accidental Salesperson by Al GOLIN
Cover of the book Presentation Success: How to Plan, Prepare, and Deliver Effective Presentations - EBook Edition by Al GOLIN
Cover of the book The Scorecard Solution by Al GOLIN
Cover of the book Mergers and Acquisitions from A to Z by Al GOLIN
Cover of the book Handbook for Strategic HR - Section 5 by Al GOLIN
Cover of the book Delivering Knock Your Socks Off Service by Al GOLIN
Cover of the book Digital Resilience by Al GOLIN
Cover of the book Crack the Funding Code by Al GOLIN
Cover of the book When the Pressure's On by Al GOLIN
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy