Winning a Billion Consumers

A Disruptive Approach for Success in India

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Winning a Billion Consumers by Atul Joshi, SAGE Publications
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Author: Atul Joshi ISBN: 9789351505563
Publisher: SAGE Publications Publication: December 1, 2015
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Atul Joshi
ISBN: 9789351505563
Publisher: SAGE Publications
Publication: December 1, 2015
Imprint: Sage Publications Pvt. Ltd
Language: English

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

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