Wow! That's What I call Service

Stories of Great Customer Service from the Wow! Awards

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Wow! That's What I call Service by Don Hales, Derek Williams, Ecademy Press Ltd
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Author: Don Hales, Derek Williams ISBN: 9781908746184
Publisher: Ecademy Press Ltd Publication: July 2, 2007
Imprint: Ecademy Press Language: English
Author: Don Hales, Derek Williams
ISBN: 9781908746184
Publisher: Ecademy Press Ltd
Publication: July 2, 2007
Imprint: Ecademy Press
Language: English

Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation as a whole. It could be just one checkout operator in an otherwise bland supermarket. But once you have fallen in love you will probably stick with that supplier through thick and thin. You will forgive them their failings and their shortcomings, just as you would forgive a close relative. This little book is full of stories about people and businesses that cause customers to fall in love; brought together in order that they may serve as an inspiration to others. And not just for the benefit of individual businesses but in order to raise standards of customer service throughout the UK. So that visitors from around the world might say. WOW! that's what I call service!

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Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation as a whole. It could be just one checkout operator in an otherwise bland supermarket. But once you have fallen in love you will probably stick with that supplier through thick and thin. You will forgive them their failings and their shortcomings, just as you would forgive a close relative. This little book is full of stories about people and businesses that cause customers to fall in love; brought together in order that they may serve as an inspiration to others. And not just for the benefit of individual businesses but in order to raise standards of customer service throughout the UK. So that visitors from around the world might say. WOW! that's what I call service!

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