穿越败局:广告与公关篇

Business & Finance, Marketing & Sales, Customer Service

Cover of the book 穿越败局:广告与公关篇 by 李文庠, 崧博出版事業有限公司

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Author:	李文庠	ISBN:	3470000002447
Publisher:	崧博出版事業有限公司	Publication:	July 6, 2017
Imprint:	崧博出版事業有限公司	Language:	Chinese

Author:	李文庠
ISBN:	3470000002447
Publisher:	崧博出版事業有限公司
Publication:	July 6, 2017
Imprint:	崧博出版事業有限公司
Language:	Chinese

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本书是“商战滑铁卢”丛书之一种。成功的经验是财富，失败的教训也是财富。本书旁征博引，从古今中外兵战、商战大量广告与公关的案例中，引导人们在广告、公关、形象、礼仪、谈判、宣传等方面得到有益的启示。穿行于别人失败的故事中，可以领悟别人对失败的反思，从而以此为鉴，使自己今后少走弯路。

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本书是“商战滑铁卢”丛书之一种。成功的经验是财富，失败的教训也是财富。本书旁征博引，从古今中外兵战、商战大量广告与公关的案例中，引导人们在广告、公关、形象、礼仪、谈判、宣传等方面得到有益的启示。穿行于别人失败的故事中，可以领悟别人对失败的反思，从而以此为鉴，使自己今后少走弯路。

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