The Better Mousetrap

Brand Invention in a Media Democracy

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

More books from Kogan Page

bigCover of the book The Leader's Guide to Lateral Thinking Skills by

bigCover of the book Key Account Management by

bigCover of the book Learning for Organizational Development by

bigCover of the book Global Business Ethics by

bigCover of the book International Human Resource Management by

bigCover of the book The Psychology of Work by

bigCover of the book Retail and Digital Banking by

bigCover of the book Management Level Psychometric Assessments by

bigCover of the book Online Public Relations by

bigCover of the book Organizational Health by

bigCover of the book Neuroscience for Coaches by

bigCover of the book Demystifying Strategic Thinking by

bigCover of the book Touchpoint Leadership by

bigCover of the book Develop Your Leadership Skills by

We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy