Building an Advantage through Data-Driven Real-Time Marketing
by
C. Kerns
Language: English
Release Date: December 1, 2014
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.