Public Finance category: 2897 books
Cases in Public Relations Management
The Rise of Social Media and Activism
Language: English
Release Date: February 18, 2014
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events,...
Visual Public Relations
Strategic Communication Beyond Text
Language: English
Release Date: March 28, 2018
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines...
by Laurence E. Lynn, Jr.
Language: English
Release Date: September 27, 2006
Language: English
Release Date: September 27, 2006
Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations...
by
Language: English
Release Date: November 19, 2015
Language: English
Release Date: November 19, 2015
What can public art do for a community? How can city governments and others that create public art develop projects that build community and engage civil society?
Creating Civic Engagement in Urban Public Art addresses these and other critical questions. It demonstrates how public art can build...
by
Language: English
Release Date: October 30, 2014
Language: English
Release Date: October 30, 2014
A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have...
Organizational Public Relations
A Political Perspective
Language: English
Release Date: November 5, 2013
Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational...
Professionalizing Public Relations
History, Gender and Education
Language: English
Release Date: July 29, 2016
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century....
Straight Talk About Public Relations, Revised and Updated
New Strategies on Social Media and Content Marketing
Language: English
Release Date: December 15, 2009
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.
Most books on public relations are useless. They’re boring academic...
Public Service Operations Management
A research handbook
Language: English
Release Date: July 30, 2015
How do policy makers and managers square the circle of increasing demand and expectations for the delivery and quality of services against a backdrop of reduced public funding from government and philanthropists? Leaders, executives and managers are increasingly focusing on service operations improvement....
by
Language: English
Release Date: November 24, 2008
Language: English
Release Date: November 24, 2008
The search for good governance has become an increasingly important element of public policy and public management and is high on the political agenda of East Asian countries. The need for robust governance structures and institutions was brought into sharp focus by the Asian Financial Crisis which...
Infectious Disease Informatics
Syndromic Surveillance for Public Health and Bio-Defense
Language: English
Release Date: March 12, 2010
Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance. Infectious Disease Informatics: Syndromic Surveillance for Public...
Public Relations For Schools
A Resource Guide for Principals
Language: English
Release Date: May 1, 2005
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary...
Public Leadership Ethics
A Management Approach
Language: English
Release Date: May 11, 2018
Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness to deploy values to guide decisions and build the culture of their organizations. The book explores how all managing involves leading and identifies the levels of...
Pitch, Tweet, or Engage on the Street
How to Practice Global Public Relations and Strategic Communication
Language: English
Release Date: August 25, 2016
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner...