Brand and marketing communication in golf

Business & Finance, Marketing & Sales
Cover of the book Brand and marketing communication in golf by Charlotte Kierdorf, GRIN Verlag
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Author: Charlotte Kierdorf ISBN: 9783656326625
Publisher: GRIN Verlag Publication: November 29, 2012
Imprint: GRIN Verlag Language: English
Author: Charlotte Kierdorf
ISBN: 9783656326625
Publisher: GRIN Verlag
Publication: November 29, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

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