Brand Breakout

How Emerging Market Brands Will Go Global

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Brand Breakout by Nirmalya Kumar, Jan-Benedict E.M Steenkamp, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp ISBN: 9781137276629
Publisher: Palgrave Macmillan UK Publication: June 13, 2013
Imprint: Palgrave Macmillan Language: English
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
ISBN: 9781137276629
Publisher: Palgrave Macmillan UK
Publication: June 13, 2013
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

More books from Palgrave Macmillan UK

Cover of the book The Greening of the Automotive Industry by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Geographies of Forced Eviction by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Disruptive Tourism and its Untidy Guests by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Family and Intimate Mobilities by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Australian Political Economy of Violence and Non-Violence by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Animal Modernity: Jumbo the Elephant and the Human Dilemma by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book ASEAN's Engagement of Civil Society by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book People, Risk, and Security by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Cyber Ireland by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Multi-rational Management by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Anzac Labour by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Human Capital and Innovation by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Young People and Sexuality Education by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Phronesis and Quiddity in Management by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Reintegration of Ex-Combatants After Conflict by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy