Communicating Success

Business & Finance, Marketing & Sales, Public Relations, Advertising & Promotion, Industries & Professions, Industries
Cover of the book Communicating Success by Tiziana Rocca, IPOC Italian Path of Culture
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tiziana Rocca ISBN: 9788895145686
Publisher: IPOC Italian Path of Culture Publication: October 1, 2011
Imprint: Language: English
Author: Tiziana Rocca
ISBN: 9788895145686
Publisher: IPOC Italian Path of Culture
Publication: October 1, 2011
Imprint:
Language: English

Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can’t forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession’s concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca’s guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Corporations large and small, political figures, artists, and organizations: all of them need public relations to make their products or services known, to stimulate interest in a brand name, or to build the right image. As a result, recognition of the importance of communications is steadily growing, and interest in working in the PR field is on the rise. But those who want to enter the profession can’t forget that making a name for oneself takes skill, diplomacy, creativity, and well-focused training. In this lively guide, Tiziana Rocca, an undisputed public-relations leader, shares her approach and her vision for the profession. Rocca begins with a series of reflections on the nature and the goals of PR, then turns to an examination of key aspects of professionalism: service quality, relationships with clients, and the human values that must be reinforced on a day-to-day basis. A large section of the book is dedicated to issues related to marketing and publicity, to managing information, and to the profession’s concrete aspects: the creation of successful events, the modern art of entertaining, practical work tools and strategies, and effective collaboration with coworkers and team members. Experience, ideas, guidelines, and tips: Rocca’s guide is a decisive leg up for anyone who wants to stand out in the complex and diverse world of communications.

More books from IPOC Italian Path of Culture

Cover of the book Estetica della partecipazione by Tiziana Rocca
Cover of the book Educazione e psicoanalisi by Tiziana Rocca
Cover of the book La Velocità Degli Angeli by Tiziana Rocca
Cover of the book Philosophy as Life Path by Tiziana Rocca
Cover of the book Filosofia del profondo, formazione continua, cura di se by Tiziana Rocca
Cover of the book Le nostre città by Tiziana Rocca
Cover of the book Psiche e città by Tiziana Rocca
Cover of the book 101 pensieri alla porta by Tiziana Rocca
Cover of the book La pace non è un argomento by Tiziana Rocca
Cover of the book Sheltered by Enchantments by Tiziana Rocca
Cover of the book Il Teatromusicale by Tiziana Rocca
Cover of the book L'individuazione onirica del signor K by Tiziana Rocca
Cover of the book Il Silenzio E La Parola by Tiziana Rocca
Cover of the book La complessità della memoria by Tiziana Rocca
Cover of the book Insegnare attraverso il dialogo by Tiziana Rocca
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy