Communication Theory

Media, Technology and Society

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Communication Theory by Dr David Holmes, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr David Holmes ISBN: 9781473903142
Publisher: SAGE Publications Publication: March 15, 2005
Imprint: SAGE Publications Ltd Language: English
Author: Dr David Holmes
ISBN: 9781473903142
Publisher: SAGE Publications
Publication: March 15, 2005
Imprint: SAGE Publications Ltd
Language: English

`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity.

Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.

The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity.

Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.

The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

More books from SAGE Publications

Cover of the book Teaching Synthetic Phonics by Dr David Holmes
Cover of the book Dare to Lead by Dr David Holmes
Cover of the book Lucky to Be a Teacher by Dr David Holmes
Cover of the book State Rankings 2016 by Dr David Holmes
Cover of the book Bridging School and Home Through Family Nights by Dr David Holmes
Cover of the book The Labour of Leisure by Dr David Holmes
Cover of the book Doing Visual Analysis by Dr David Holmes
Cover of the book How to Coach Teachers Who Don't Think Like You by Dr David Holmes
Cover of the book Gorkhaland by Dr David Holmes
Cover of the book Militarizing Sri Lanka by Dr David Holmes
Cover of the book Sport in the UK by Dr David Holmes
Cover of the book Help! For Teachers of Young Children by Dr David Holmes
Cover of the book Supporting People with Learning Disabilities in Health and Social Care by Dr David Holmes
Cover of the book The Fundamentals of Special Education by Dr David Holmes
Cover of the book The 200 Most Frequently Asked Legal Questions for Educators by Dr David Holmes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy