Corporate Purpose

Why It Matters More Than Strategy

Business & Finance, Economics, Comparative Economics, Business Reference, Corporate History, Industries & Professions, Industries
Cover of the book Corporate Purpose by Shankar Basu, Taylor and Francis
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Author: Shankar Basu ISBN: 9781351676557
Publisher: Taylor and Francis Publication: July 6, 2017
Imprint: Routledge Language: English
Author: Shankar Basu
ISBN: 9781351676557
Publisher: Taylor and Francis
Publication: July 6, 2017
Imprint: Routledge
Language: English

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

 

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Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.

 

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