Corporate Social Responsibility: The New Strategic Marketing Battleground

Business & Finance, Marketing & Sales
Cover of the book Corporate Social Responsibility: The New Strategic Marketing Battleground by Chris Maloney, Chris Maloney
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Author: Chris Maloney ISBN: 9781452345758
Publisher: Chris Maloney Publication: November 27, 2010
Imprint: Smashwords Edition Language: English
Author: Chris Maloney
ISBN: 9781452345758
Publisher: Chris Maloney
Publication: November 27, 2010
Imprint: Smashwords Edition
Language: English

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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