Corporate Social Responsibility: The New Strategic Marketing Battleground

Business & Finance, Marketing & Sales
Cover of the book Corporate Social Responsibility: The New Strategic Marketing Battleground by Chris Maloney, Chris Maloney
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Author: Chris Maloney ISBN: 9781452345758
Publisher: Chris Maloney Publication: November 27, 2010
Imprint: Smashwords Edition Language: English
Author: Chris Maloney
ISBN: 9781452345758
Publisher: Chris Maloney
Publication: November 27, 2010
Imprint: Smashwords Edition
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This ebook looks at how multinationals are integrating Corporate Social Responsibility into their marketing strategy to build and sustain a competitive advantage.

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