Ethical Claims in Advertising

Business & Finance, Business Reference, Business Ethics
Cover of the book Ethical Claims in Advertising by Maike Dürk, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Maike Dürk ISBN: 9783640895298
Publisher: GRIN Publishing Publication: April 18, 2011
Imprint: GRIN Publishing Language: English
Author: Maike Dürk
ISBN: 9783640895298
Publisher: GRIN Publishing
Publication: April 18, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist advertisers in trying to behave as ethically as possible while struggling through the jungle of audience demands. In the first part some necessary theoretical definitions will be given. In the second and main part the ethical claims are described, subdivided in three key moral principles: Truthfulness, Dignity and Social Responsibility. In the last section an exemplary advertisement will be analyzed in order to show the work of seemingly ethics-unconscious advertisers.

More books from GRIN Publishing

Cover of the book A Short Critical, Non-Technical, Non-Mathematical Paper about Regression Analysis by Maike Dürk
Cover of the book You speak German very well - Integration of immigrants in Western countries by Maike Dürk
Cover of the book Coming of Age: Hawaiian Culture in Kirby Wright's Fiction by Maike Dürk
Cover of the book How do the ideas of economic theory help us to understand the operation of interfirm collaboration such as joint ventures and alliances by Maike Dürk
Cover of the book The Assessment Centre method to the selection of Key Account Managers under aspects of the Transaction costs by Maike Dürk
Cover of the book Miscarriages in the British legal system. 'The Guildford Four' and 'The Birmingham Six' by Maike Dürk
Cover of the book The Rise of New Cleavages and their Impact on Voting Choices in Denmark by Maike Dürk
Cover of the book MTV: The (r)evolution & impact between 1981 - 1994 by Maike Dürk
Cover of the book Mass media's influence on everyday speech amongst adolescents: Research findings and perspectives by Maike Dürk
Cover of the book Jane Austen: A Political Author of her Time? by Maike Dürk
Cover of the book The United States Social Networking Market by Maike Dürk
Cover of the book Weblogs als Instrument der Unternehmenskommunikation by Maike Dürk
Cover of the book Borrowings from other languages as adoptions of novel cultural influences by Maike Dürk
Cover of the book The rise and downfall of Urban Blues by Maike Dürk
Cover of the book The potential threat of corporate growth by Maike Dürk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy