Global Brands & Culture

Transformations towards a globally unified culture of consumption

Business & Finance, Marketing & Sales
Cover of the book Global Brands & Culture by Stefan Geissel, GRIN Publishing
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Author: Stefan Geissel ISBN: 9783640731534
Publisher: GRIN Publishing Publication: October 22, 2010
Imprint: GRIN Publishing Language: English
Author: Stefan Geissel
ISBN: 9783640731534
Publisher: GRIN Publishing
Publication: October 22, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leuphana Universität Lüneburg (Marketing und Technologie), course: Intercultural Communications, language: English, abstract: Selling the same product across the globe has always been challenging. People are different in different parts of the world. Individuals within a culture used to have a common mindset. We used to grow up with our culture-of-birth only. Today, many people are connected to others around the world. This reshapes intercultural communications and turns culture in an even more complex mixture of many different national cultures. People across the globe watch the same movies, listen to the same music and buy the same brands. Global brands will play an important role in tomorrow's global culture of consumption.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leuphana Universität Lüneburg (Marketing und Technologie), course: Intercultural Communications, language: English, abstract: Selling the same product across the globe has always been challenging. People are different in different parts of the world. Individuals within a culture used to have a common mindset. We used to grow up with our culture-of-birth only. Today, many people are connected to others around the world. This reshapes intercultural communications and turns culture in an even more complex mixture of many different national cultures. People across the globe watch the same movies, listen to the same music and buy the same brands. Global brands will play an important role in tomorrow's global culture of consumption.

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