Implications of enabling technologies for Apple Inc.

Cybermarketing & enabling technologies

Business & Finance, Marketing & Sales
Cover of the book Implications of enabling technologies for Apple Inc. by Benjamin Bach, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Benjamin Bach ISBN: 9783638808668
Publisher: GRIN Verlag Publication: July 3, 2007
Imprint: GRIN Verlag Language: English
Author: Benjamin Bach
ISBN: 9783638808668
Publisher: GRIN Verlag
Publication: July 3, 2007
Imprint: GRIN Verlag
Language: English

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, 82 entries in the bibliography, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, this medium is becoming crucial in today's dynamic business environment in order to maintain competitive. This report analyses the role of the Internet for marketers followed by an examination of opportunities and threats to global businesses from enabling technologies. Furthermore, a detailed examination of strategic approaches will be given, focusing on the e-marketing mix and pricing strategies in order to highlight the increased pressures for organisations when applying new media formats. Apple Inc. will be indicative as an example for important aspects throughout the report, in order to clarify and visualise the execution of new media formats by Apple Inc., followed by a critical evaluation of its web site with a focus on strengths, weaknessed and proposed improvements.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1st, University of Lincoln (Faculty of Business & Law), course: Cybermarketing, 82 entries in the bibliography, language: English, abstract: This report critically examines the implications of enabling technologies that will have an impact on the marketing strategies of businesses. As techology, such as the Internet, provides new opportunities an challanges for marketers while aligning a customer-focused strategy, this medium is becoming crucial in today's dynamic business environment in order to maintain competitive. This report analyses the role of the Internet for marketers followed by an examination of opportunities and threats to global businesses from enabling technologies. Furthermore, a detailed examination of strategic approaches will be given, focusing on the e-marketing mix and pricing strategies in order to highlight the increased pressures for organisations when applying new media formats. Apple Inc. will be indicative as an example for important aspects throughout the report, in order to clarify and visualise the execution of new media formats by Apple Inc., followed by a critical evaluation of its web site with a focus on strengths, weaknessed and proposed improvements.

More books from GRIN Verlag

Cover of the book Der Mann Freud, ein wahrer Jude? by Benjamin Bach
Cover of the book ???? als christologischer Hoheitstitel in 1 Joh 5,20 by Benjamin Bach
Cover of the book Zu Uwe Timm 'Rennschwein Rudi Rüssel' - Unterrichtsausarbeitung by Benjamin Bach
Cover of the book Die antiautoritäre Erziehung am Beispiel der 'Summerhill' Schule - Eine kritische Auseinandersetzung by Benjamin Bach
Cover of the book Der homosexuelle Aspekt in José Lezama Limas 'Paradiso' by Benjamin Bach
Cover of the book Konturen der politischen Differenz nach Thomas Bedorf by Benjamin Bach
Cover of the book Die Darstellung des Orients im U.S.-amerikanischen Film des 20. Jahrhunderts by Benjamin Bach
Cover of the book Workflow Systeme by Benjamin Bach
Cover of the book Holismus und Artenschutz by Benjamin Bach
Cover of the book Entstehung, Entwicklung und Struktur ethnologischer Filmfestivals mit besonderem Fokus auf das 'Freiburger Film Forum' by Benjamin Bach
Cover of the book Bildungsplanung in einer Stadtbibliothek by Benjamin Bach
Cover of the book A Mid-Term Assessment of Barack Obama. A New Transatlantic Chapter? by Benjamin Bach
Cover of the book Der Geniebegriff in der nationalsozialistischen Kulturideologie am Beispiel des Filmes 'Friedrich Schiller - Der Triumph eines Genies' by Benjamin Bach
Cover of the book Entwicklung und Bewältigung männlicher Geschlechtsidentität by Benjamin Bach
Cover of the book Features of the Domenico Fontana's Water Conduit (the Canal of Count Sarno) and the Date of Pompeii Destruction by Benjamin Bach
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy