Perfume advertisement

Business & Finance, Marketing & Sales
Cover of the book Perfume advertisement by Mayer Taylor, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mayer Taylor ISBN: 9783656587903
Publisher: GRIN Verlag Publication: February 4, 2014
Imprint: GRIN Verlag Language: English
Author: Mayer Taylor
ISBN: 9783656587903
Publisher: GRIN Verlag
Publication: February 4, 2014
Imprint: GRIN Verlag
Language: English
Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

More books from GRIN Verlag

Cover of the book Einheit der wissenschaftlichen Methode und die Sonderstellung der Lebens- und Sozialwissenschaften by Mayer Taylor
Cover of the book Der Einfluss des Elternmilieus auf den Medienumgang der Kinder by Mayer Taylor
Cover of the book Die Leibeigenschaft in Russland unter Katharina II. by Mayer Taylor
Cover of the book Rechtsprobleme beim Einsatz der Deutschen Marine gegen die Piraten vor der Küste von Somalia by Mayer Taylor
Cover of the book Die Emotionstheorie von Charles Darwin by Mayer Taylor
Cover of the book Gorgias - Existenz und Gesellschaftsentwürfe by Mayer Taylor
Cover of the book Die sorgerechtliche Stellung lediger Väter in Deutschland im Kontext der Entscheidung des Europäischen Gerichtshofes für Menschenrechte by Mayer Taylor
Cover of the book Kinder und sozialer Wandel - Kindheit in der medialen Konsum- und Werbewelt by Mayer Taylor
Cover of the book Webseiten optimal gestalten by Mayer Taylor
Cover of the book 'I Have a Dream' by Mayer Taylor
Cover of the book The contribution of Universal Grammar to second language acquisition - Which role is UG likely to play in SLA? by Mayer Taylor
Cover of the book Vergleich zweier Gemälde: Transfiguration von Giovanni Bellini und Transfiguration von Raffael Sanzio by Mayer Taylor
Cover of the book Die literarische Repräsentation von Diskriminierung im zeitgenössischen Roman des amerikanischen Südens by Mayer Taylor
Cover of the book Das Verfassungsreferendum vom 28. September 1958 in Algerien aus dem Blickwinkel von Le Monde by Mayer Taylor
Cover of the book Berthold Otto (1859-1933) by Mayer Taylor
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy