Perfume advertisement

Business & Finance, Marketing & Sales
Cover of the book Perfume advertisement by Mayer Taylor, GRIN Verlag
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Author: Mayer Taylor ISBN: 9783656587903
Publisher: GRIN Verlag Publication: February 4, 2014
Imprint: GRIN Verlag Language: English
Author: Mayer Taylor
ISBN: 9783656587903
Publisher: GRIN Verlag
Publication: February 4, 2014
Imprint: GRIN Verlag
Language: English
Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Thesis (M.A.) from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Kent, course: MASTER OF ARTS, language: English, abstract: When opening a women's magazine from the 1970s you immediately notice the provocative perfume advertisements that sometimes featured a highly sexualized idea of women and men. This thesis compares perfume advertisements featured in Cosmopolitan and Redbook magazines. By using qualitative and quantitative content analysis when analyzing the various perfume advertisements, the messages of these advertisements were analyzed. Advertisements of perfume products create and reflect cultural notions regarding the status of women and gender roles. Trends from Cosmopolitan and Redbook perfume advertisements revealed:

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