Strategic Planning for Public Relations

Beginning the Journey

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Art & Architecture, General Art
Cover of the book Strategic Planning for Public Relations by Adam E. Horn, Tricia Hansen-Horn, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Adam E. Horn, Tricia Hansen-Horn ISBN: 9781454190004
Publisher: Peter Lang Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Adam E. Horn, Tricia Hansen-Horn
ISBN: 9781454190004
Publisher: Peter Lang
Publication: May 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book’s conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book’s unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second – essential criteria for successful public relations professionals.

More books from Peter Lang

Cover of the book Handbook for Student Law for Higher Education Administrators, Third Edition by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Critical Studies of Southern Place by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Simone de Beauvoir. Lectures actuelles et regards sur lavenir / Simone de Beauvoir. Todays readings and glances on the future by Adam E. Horn, Tricia Hansen-Horn
Cover of the book The Aesthetic Revolution in Germany by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Diccionario de Marcadores Discursivos para estudiantes de español como segunda lengua by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Fragmentos de un nuevo pasado by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Neue Tendenzen im Strafprozessrecht Deutschland, Polen und die Ukraine by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Emergency Noises by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Alltags- und Fachkommunikation in der globalisierten Welt by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Vulgata-Studies Vol. I by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Irish Identities and the Great War in Drama and Fiction by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Die operative Steuerung von Cross-Docking-Centern mit Multiagentensystemen by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Das Gesellschaftskollisionsrecht im Spannungsverhaeltnis zur Rom I- und II-VO by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Geschichtsphilosophische Implikationen im historischen Roman des fruehen 20. Jahrhunderts by Adam E. Horn, Tricia Hansen-Horn
Cover of the book Integrierte Finanzdienstleistungsaufsicht by Adam E. Horn, Tricia Hansen-Horn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy