Targeted Advertising Technologies in the ICT Space

A Use Case Driven Analysis

Nonfiction, Computers, Internet, Electronic Commerce, Application Software, General Computing
Cover of the book Targeted Advertising Technologies in the ICT Space by Christian Schlee, Springer Fachmedien Wiesbaden
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Author: Christian Schlee ISBN: 9783834823960
Publisher: Springer Fachmedien Wiesbaden Publication: October 1, 2013
Imprint: Springer Vieweg Language: English
Author: Christian Schlee
ISBN: 9783834823960
Publisher: Springer Fachmedien Wiesbaden
Publication: October 1, 2013
Imprint: Springer Vieweg
Language: English

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

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In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

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