The Better Mousetrap

Brand Invention in a Media Democracy

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book The Better Mousetrap by Simon Pont, Kogan Page
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Author: Simon Pont ISBN: 9780749466220
Publisher: Kogan Page Publication: November 3, 2012
Imprint: Kogan Page Language: English
Author: Simon Pont
ISBN: 9780749466220
Publisher: Kogan Page
Publication: November 3, 2012
Imprint: Kogan Page
Language: English

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.

A provocative and insightful look at the chase, ***The Better Mousetrap***lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice.

A provocative and insightful look at the chase, ***The Better Mousetrap***lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.

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