The Birth of Muslim Marketing - An Evolution of Managerial Economics to a Specialized Culture Science
Business & Finance, Marketing & Sales
| Author: | Ahmed Abdelmoumene | ISBN: | 9783656262961 |
| Publisher: | GRIN Verlag | Publication: | August 24, 2012 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Ahmed Abdelmoumene |
| ISBN: | 9783656262961 |
| Publisher: | GRIN Verlag |
| Publication: | August 24, 2012 |
| Imprint: | GRIN Verlag |
| Language: | English |
Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
Scientific Essay from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 'keine', , language: English, abstract: Cultural misunderstandings and the high transaction costs exerted by it, introduced a reorientation of classical marketing thinking. The evolution began and marketing developed from a classical, up to the relatively recent discipline of the intercultural variance. Muslim marketing, as a new research approach, marks the beginning of a new era and possesses the potential of completing the journey of integrating cultural aspects, started by intercultural marketing, and thus to change the past self-understanding of managerial economics lastingly towards a specialized culture science.
