The Conversation Company

Boost Your Business Through Culture, People and Social Media

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book The Conversation Company by Steven Van Belleghem, Kogan Page
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Author: Steven Van Belleghem ISBN: 9780749464745
Publisher: Kogan Page Publication: May 3, 2012
Imprint: Kogan Page Language: English
Author: Steven Van Belleghem
ISBN: 9780749464745
Publisher: Kogan Page
Publication: May 3, 2012
Imprint: Kogan Page
Language: English

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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