Neuromarketing in Action

How to Talk and Sell to the Brain

Business & Finance, Marketing & Sales, Retailing
Cover of the book Neuromarketing in Action by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc, Kogan Page
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Author: Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ISBN: 9780749469283
Publisher: Kogan Page Publication: December 3, 2013
Imprint: Kogan Page Language: English
Author: Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc
ISBN: 9780749469283
Publisher: Kogan Page
Publication: December 3, 2013
Imprint: Kogan Page
Language: English

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

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