The Marketing of Meaning
Why purpose markets itself
Business & Finance, Marketing & Sales, Research, Consumer Behaviour
| Author: | Erik Saelens | ISBN: | 9789077163139 |
| Publisher: | Brandhome publishing | Publication: | January 18, 2017 |
| Imprint: | Language: | English |
| Author: | Erik Saelens |
| ISBN: | 9789077163139 |
| Publisher: | Brandhome publishing |
| Publication: | January 18, 2017 |
| Imprint: | |
| Language: | English |
The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why purpose markets itself,” and offers you the recipe to thriving in challenging times.
The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why purpose markets itself,” and offers you the recipe to thriving in challenging times.
