The Wizard of Ads
Turning Words into Magic And Dreamers into Millionaires
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Roy H. Williams | ISBN: | 9781932226089 |
| Publisher: | Wizard Academy Press | Publication: | August 15, 2012 |
| Imprint: | Language: | English |
| Author: | Roy H. Williams |
| ISBN: | 9781932226089 |
| Publisher: | Wizard Academy Press |
| Publication: | August 15, 2012 |
| Imprint: | |
| Language: | English |
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest
