Usage of Smartphone Applications in Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Usage of Smartphone Applications in Tourism by Dilara Torun, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dilara Torun ISBN: 9783656022336
Publisher: GRIN Publishing Publication: October 6, 2011
Imprint: GRIN Publishing Language: English
Author: Dilara Torun
ISBN: 9783656022336
Publisher: GRIN Publishing
Publication: October 6, 2011
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism. This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services. There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processing activities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages. A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and the main used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity. For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personal travel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market. Keywords: tourism, smartphone, mobile applications

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism. This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services. There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processing activities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages. A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and the main used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity. For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personal travel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market. Keywords: tourism, smartphone, mobile applications

More books from GRIN Publishing

Cover of the book African-American English by Dilara Torun
Cover of the book Regulation of Public Service in European Countries by Dilara Torun
Cover of the book Security in the 21st century: US and European responses to global terrorism by Dilara Torun
Cover of the book Selbsterhaltung unter Lagerstress - Überleben im Gulag by Dilara Torun
Cover of the book 'Rabbit Proof Fence'. The Trauma of the Stolen Generations by Dilara Torun
Cover of the book 'Patrones de descubrimiento' de N. R. Hanson - Un resumen crítico by Dilara Torun
Cover of the book Die Entwicklung der Profession der Sozialen Arbeit unter dem Einfluss von Frauenbewegung und Judenemanzipation by Dilara Torun
Cover of the book Depoliticisation as an orthodox account of British economic policy since 1997 by Dilara Torun
Cover of the book Assessing the Causes of Employee Resistance to Change in the Implementation of Business Processes Re-engineering in an Organization by Dilara Torun
Cover of the book SWOT Analysis of the EasyJet Airline Company by Dilara Torun
Cover of the book A City's Phenomenon - From Impersonality to Loneliness, and the Struggle for Emotional Satisfaction. Characteristics of a Metropolis such as New York. by Dilara Torun
Cover of the book Exile and 'Heimat': Tensions in Lion Feuchtwanger's Historical Fiction and Drama 1933-1951 by Dilara Torun
Cover of the book Motivation theories - an overview by Dilara Torun
Cover of the book Voice over IP (VoIP), a recent advance in networking technology by Dilara Torun
Cover of the book How did media coverage affect the American involvement in and attitudes towards the Vietnam War? by Dilara Torun
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy