Volkswagen's Way East - Brownfield or Greenfield Investments

Business Location Decisions

Business & Finance, Management & Leadership, Management
Cover of the book Volkswagen's Way East - Brownfield or Greenfield Investments by Anja Lorenzen, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Lorenzen ISBN: 9783640810284
Publisher: GRIN Verlag Publication: January 25, 2011
Imprint: GRIN Verlag Language: English
Author: Anja Lorenzen
ISBN: 9783640810284
Publisher: GRIN Verlag
Publication: January 25, 2011
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

More books from GRIN Verlag

Cover of the book UDDI - Mehr als nur gelbe Seiten für B2B by Anja Lorenzen
Cover of the book Analyse der Wasserhärte in Bezug auf die geomorphologische Entwicklung by Anja Lorenzen
Cover of the book Die Umstellung der Rechnungslegung von HGB auf IFRS. Auswirkungen auf das Controlling by Anja Lorenzen
Cover of the book Die Risiken und Chancen einer einheitlichen europäischen Geldpolitik auf Stufe 3 unter Berücksichtigung der institutionellen Ausgestalltung durch den EU-Vertrag by Anja Lorenzen
Cover of the book Unterrichtsbesuch im Bereich Raufen, Ringen und Kämpfen by Anja Lorenzen
Cover of the book Stundenplanung: Redoxreaktionen by Anja Lorenzen
Cover of the book Klassische Vertragstheorien. Hobbes, Rousseau und Kant. by Anja Lorenzen
Cover of the book Clinical Reasoning in der Altenpflege by Anja Lorenzen
Cover of the book Aktuelle Entwicklungen des Mobilfunktmarkts by Anja Lorenzen
Cover of the book Zwischenergebniseliminierung nach Unternehmensgesetzbuch (UGB) und International Financial Reporting Standards (IFRS) by Anja Lorenzen
Cover of the book Diskursanalyse von Progammiersprachen - Zur Wissensarchäologie maschineller Diskurse by Anja Lorenzen
Cover of the book Die Mystery-Methode im Biologieunterricht als Weg zur individuellen Förderung in der Jahrgangsstufe 11 by Anja Lorenzen
Cover of the book Zu: Ferdinand de Saussure - 'Cours de linguistique générale' by Anja Lorenzen
Cover of the book Rechnungen, Vorsteuerabzug, echte und unechte Steuerbefreiungen by Anja Lorenzen
Cover of the book Moralische Erziehung - Kompensatorische pädagogische Ansätze zur Gewaltprophylaxe in der Schule by Anja Lorenzen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy