Volkswagen's Way East - Brownfield or Greenfield Investments

Business Location Decisions

Business & Finance, Management & Leadership, Management
Cover of the book Volkswagen's Way East - Brownfield or Greenfield Investments by Anja Lorenzen, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anja Lorenzen ISBN: 9783640810284
Publisher: GRIN Verlag Publication: January 25, 2011
Imprint: GRIN Verlag Language: English
Author: Anja Lorenzen
ISBN: 9783640810284
Publisher: GRIN Verlag
Publication: January 25, 2011
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen's greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning's eclectic paradigm, the OLI model.

More books from GRIN Verlag

Cover of the book The Relativity Principle in Language by Anja Lorenzen
Cover of the book Piagets Entwicklungsbegriff by Anja Lorenzen
Cover of the book Die therapeutische Wirkung von Musik in der Schwangerschaft und bei zu früh geborenen Kindern by Anja Lorenzen
Cover of the book The didactical applicability of 'The Simpsons' at school in the context of the episode 'Mypods and Broomsticks' by Anja Lorenzen
Cover of the book Bill Bryson´s View of Great Britain and the USA in 'Notes from a Small Island' and 'Notes from a Big Country' by Anja Lorenzen
Cover of the book Unternehmensbewertung am Beispiel der Air Berlin AG by Anja Lorenzen
Cover of the book Bürgerschaftliches Engagement in einer gemeinnützigen Organisation. Praktikumsbericht aus der Freiwilligenagentur Halle-Saalkreis e.V. by Anja Lorenzen
Cover of the book Joseph A. Schumpeter: Demokratie als Methode - Eine Analyse by Anja Lorenzen
Cover of the book Geoökologische Differenzierung der Antarktis by Anja Lorenzen
Cover of the book Akquisition und Erhalt attraktiver Mitarbeiter by Anja Lorenzen
Cover of the book Die Doppelte Dividende der Ökosteuer in Deutschland by Anja Lorenzen
Cover of the book Kostenwahrheit in der europäischen Verkehrspolitik by Anja Lorenzen
Cover of the book Gewaltprävention in der Grundschule by Anja Lorenzen
Cover of the book 'Niemand hat die Absicht, eine Mauer zu errichten…' Die Reaktionen auf die Absperrung der Sektorengrenze in Berlin am 13. August 1961 by Anja Lorenzen
Cover of the book Einführung in die Genom-Diagnostik by Anja Lorenzen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy