Women in Indian Advertisements: Plots & Perspectives

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Women in Indian Advertisements: Plots & Perspectives by Dr Kisholoy Roy, Dr Kisholoy Roy
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr Kisholoy Roy ISBN: 9781370699537
Publisher: Dr Kisholoy Roy Publication: March 8, 2018
Imprint: Smashwords Edition Language: English
Author: Dr Kisholoy Roy
ISBN: 9781370699537
Publisher: Dr Kisholoy Roy
Publication: March 8, 2018
Imprint: Smashwords Edition
Language: English

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.
This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools in India. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.
This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools in India. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

More books from Advertising & Promotion

Cover of the book Why Is Your Name Upside Down? by Dr Kisholoy Roy
Cover of the book The Male Body as Advertisement by Dr Kisholoy Roy
Cover of the book ¿Dónde cuentan sus historias las marcas? by Dr Kisholoy Roy
Cover of the book Selling Local Advertising by Dr Kisholoy Roy
Cover of the book Image Sharing Profits by Dr Kisholoy Roy
Cover of the book Internet Marketing, SEO & Advertising by Dr Kisholoy Roy
Cover of the book Cracking The Client Attraction Code: Master Your Inner Game, Attract Your Ideal Clients, Create Infinite Abundance And Prosperity by Dr Kisholoy Roy
Cover of the book Branding Masculinity by Dr Kisholoy Roy
Cover of the book Admen, Mad Men, and the Real World of Advertising by Dr Kisholoy Roy
Cover of the book Social Media Campaigns by Dr Kisholoy Roy
Cover of the book The 4 P's of Marketing | Marketing 101 for Small Biz Part 1 by Dr Kisholoy Roy
Cover of the book Dynamite Reports by Dr Kisholoy Roy
Cover of the book Link Building Success by Dr Kisholoy Roy
Cover of the book The Digital Goldmine: What Every Business Needs to Know About Increasing Sales and Building Engagement Online by Dr Kisholoy Roy
Cover of the book MARKETING YOUR OWN PRODUCTS AND IDEAS by Dr Kisholoy Roy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy