Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy
Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
| Author: | Bob Brothers | ISBN: | 9781458196651 |
| Publisher: | Bob Brothers | Publication: | February 25, 2011 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Bob Brothers |
| ISBN: | 9781458196651 |
| Publisher: | Bob Brothers |
| Publication: | February 25, 2011 |
| Imprint: | Smashwords Edition |
| Language: | English |
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.
"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
'Brand' is a concept essential to the entrepreneur's or marketing leader's success, but 'brand' and 'branding' are as likely to sow confusion and wasted effort as they are to drive business excellence.
"Your Brand Is Your Business ..." explains what branding is all about, how to create brand equity, and how it puts money in the bank for your successful brand.
