YUM! Business Case Study

Business & Finance, Marketing & Sales
Cover of the book YUM! Business Case Study by Nihat Canak, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nihat Canak ISBN: 9783638575058
Publisher: GRIN Verlag Publication: November 28, 2006
Imprint: GRIN Verlag Language: English
Author: Nihat Canak
ISBN: 9783638575058
Publisher: GRIN Verlag
Publication: November 28, 2006
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 8 entries in the bibliography, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, 8 entries in the bibliography, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.

More books from GRIN Verlag

Cover of the book Verres als Legat: Der Skandal von Lampsakos (Verr. 2, 1, 63-69) by Nihat Canak
Cover of the book International Relations: What kind of impact has the information revolution had on state sovereignty? Would you argue it has increased or decreased the power of the state? Why or why not? by Nihat Canak
Cover of the book Unterrichtsstunde, 1. Klasse: Wir finden heraus, wie viele Möglichkeiten es gibt, ein Eis mit drei Kugeln zu bestücken, wenn drei verschiedenen Sorten zur Auswahl stehen by Nihat Canak
Cover of the book Unternehmenssteuerung. Cash Value Added vs. Economic Value Added. Eine kritische Gegenüberstellung. by Nihat Canak
Cover of the book Dubai nach der Finanzkrise by Nihat Canak
Cover of the book Byzantinische Thronrivalitäten im Vorfeld des 4. Kreuzzugs und die Rolle Alexios IV. bei der Entscheidung für den Zug nach Konstantinopel by Nihat Canak
Cover of the book Steuerrecht: Die Neuregelung des Mantelkaufs nach § 8c KStG by Nihat Canak
Cover of the book Die Lokalisten - Eine Ethnographie der Identitätskonstruktion auf Internetplattformen und deren sozialpsychologische Analyse unter dem Aspekt des Motivationsfaktors Anerkennung by Nihat Canak
Cover of the book Bedeutung der Sprachförderung und Modelle bei Kindern mit Migrationshintergrund by Nihat Canak
Cover of the book Der Mfecane: Multiple Mythen und Alibis von Schwarzen und Weißen in Südafrika by Nihat Canak
Cover of the book Bestandsproblematik als Folge der Finanzkrise 2008/2009 am Beispiel des Center of Excellence Electronic der Firma XXX by Nihat Canak
Cover of the book Untersuchung der Möglichkeiten zur Automatisierung von Geschäftsprozessen, sowie Konzeption und prototypische Realisierung in das modulare Auftrags- und Fertigungssystem DIPPS by Nihat Canak
Cover of the book Das Tiefeninterview am Beispiel der Studie 'Macht in der Ehe' von Marlene Bock (1987) by Nihat Canak
Cover of the book Transferpreise im Spannungsfeld zwischen Steuerung und Besteuerung by Nihat Canak
Cover of the book Was ist Seele? by Nihat Canak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy