新时代的营销战略

Business & Finance, Management & Leadership, Management Science
Cover of the book 新时代的营销战略 by 讀書堂, 崧博出版事業有限公司
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Author: 讀書堂 ISBN: 3470000002224
Publisher: 崧博出版事業有限公司 Publication: December 15, 2009
Imprint: 崧博出版事業有限公司 Language: Chinese
Author: 讀書堂
ISBN: 3470000002224
Publisher: 崧博出版事業有限公司
Publication: December 15, 2009
Imprint: 崧博出版事業有限公司
Language: Chinese

本書共分為6章。第一章主要向我們展示了成功領導人的無限魅力,讓我從他們身上看到作為成功者的風采,思考他們成功的個人魅力,其實只要我們努力,我們就可以像他們一樣,站在時代的前端;第二章是知名企業的成功故事,探索企業成功的奧秘,這是領導者應該學習的問題;第三章是知名企業失敗領導人的故事,總結他們的教訓,那也是當今領導者應該註意的問題;第四章是古代的管理案例,回顧歷史,學習古人的管理之道,歷久而彌新;第五章是寓言故事,把深奧的領導管理藝術蘊藏在有趣的寓言中,耐人尋味;最後一章還為讀者提供了一些有用的管理技巧和原則,這些無論是對管理理論的研究者還是實踐者都有一定的參考價值。

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本書共分為6章。第一章主要向我們展示了成功領導人的無限魅力,讓我從他們身上看到作為成功者的風采,思考他們成功的個人魅力,其實只要我們努力,我們就可以像他們一樣,站在時代的前端;第二章是知名企業的成功故事,探索企業成功的奧秘,這是領導者應該學習的問題;第三章是知名企業失敗領導人的故事,總結他們的教訓,那也是當今領導者應該註意的問題;第四章是古代的管理案例,回顧歷史,學習古人的管理之道,歷久而彌新;第五章是寓言故事,把深奧的領導管理藝術蘊藏在有趣的寓言中,耐人尋味;最後一章還為讀者提供了一些有用的管理技巧和原則,這些無論是對管理理論的研究者還是實踐者都有一定的參考價值。

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