Case Study: Rediscovering Market Niches in a Traditional Industry

Business & Finance, Management & Leadership, Management
Cover of the book Case Study: Rediscovering Market Niches in a Traditional Industry by Kimberly Wylie, GRIN Verlag
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Author: Kimberly Wylie ISBN: 9783638521277
Publisher: GRIN Verlag Publication: July 16, 2006
Imprint: GRIN Verlag Language: English
Author: Kimberly Wylie
ISBN: 9783638521277
Publisher: GRIN Verlag
Publication: July 16, 2006
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 1 entries in the bibliography, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry

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Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, 1 entries in the bibliography, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry

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