Contemporary Issues in Event Management

Case Study Analysis - Life Ball

Business & Finance, Marketing & Sales
Cover of the book Contemporary Issues in Event Management by Verena Stickler, GRIN Verlag
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Author: Verena Stickler ISBN: 9783656008972
Publisher: GRIN Verlag Publication: September 16, 2011
Imprint: GRIN Verlag Language: English
Author: Verena Stickler
ISBN: 9783656008972
Publisher: GRIN Verlag
Publication: September 16, 2011
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe's largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...

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Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe's largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...

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