Effective advertising of films

Ten films and their official websites

Business & Finance, Marketing & Sales
Cover of the book Effective advertising of films by Nick Birch, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nick Birch ISBN: 9783656609445
Publisher: GRIN Verlag Publication: March 5, 2014
Imprint: GRIN Verlag Language: English
Author: Nick Birch
ISBN: 9783656609445
Publisher: GRIN Verlag
Publication: March 5, 2014
Imprint: GRIN Verlag
Language: English

Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a 'relatively important and statistically significant relationship between web site traffic and box office revenue'. Movie trailers have been a vital part of the advertising process, appearing 'very early on - around 1912 - although they did not become standard for several years' (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers-and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country's annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, '[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser's] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers' decision to view a film' (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that 'in recent years their websites have become increasingly critical to their overall success'.

Nick Birch is a Media Production Professional with a Masters of Creative Enterprise. He has been working in the creative industries since 2000: mainly as an editor for local and international television series, commercials, documentaries, short films, corporate projects and music videos. He also produces, directs, shoots, sound-designs and writes. His extensive experience and natural affinity with clients and their vision makes him a favourite to work with, seeing the return of many satisfied customers. He has worked with TV networks, Hollywood producers, radio stations, mining magnates, airlines, actors, singers, dancers, lawyers, charities, designers, construction, children, animals, sports, tourism and even a volcanologist. He believes in balance, loyalty, freedom, humour and truth-values which permeate his livelihood. His enterprise is to make your story rise and shine in the most admirable, genuine, spectacular and engaging style possible. You can see some of his work at nickbirchstudio.com

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.6, Central Queensland University, course: Advertising Design Communication, language: English, abstract: As far as movie advertising goes, official web sites have become a crucial tool for advertising upcoming and existing films. Mabry & Porter (2010) reports a 'relatively important and statistically significant relationship between web site traffic and box office revenue'. Movie trailers have been a vital part of the advertising process, appearing 'very early on - around 1912 - although they did not become standard for several years' (Film Reference, N/A). Of some 10-billion videos watched on line annually, movie trailers rank #3, after news and user-created video. With such easy and instant access to them, these increasingly popular cinematic morsels are being devoured by moviegoers-and served up with serious consideration by the industry that sometimes spends sums equivalent to a third world country's annual budget to concoct them (Merin, 2008). According to a study by Microsoft Advertising and 20th Century Fox, '[o]nline film advertising should play a growing role in the marketing of movie releases... Online film advertising [is] particularly effective at presenting film trailers in a positive environment and broadening [the advertiser's] reach beyond the cinema environment. Trailers were confirmed as the single most influential element in consumers' decision to view a film' (Microsoft Advertising, 2009). Snell (2009) believes that movies are a large part of the entertainment industry and that 'in recent years their websites have become increasingly critical to their overall success'.

Nick Birch is a Media Production Professional with a Masters of Creative Enterprise. He has been working in the creative industries since 2000: mainly as an editor for local and international television series, commercials, documentaries, short films, corporate projects and music videos. He also produces, directs, shoots, sound-designs and writes. His extensive experience and natural affinity with clients and their vision makes him a favourite to work with, seeing the return of many satisfied customers. He has worked with TV networks, Hollywood producers, radio stations, mining magnates, airlines, actors, singers, dancers, lawyers, charities, designers, construction, children, animals, sports, tourism and even a volcanologist. He believes in balance, loyalty, freedom, humour and truth-values which permeate his livelihood. His enterprise is to make your story rise and shine in the most admirable, genuine, spectacular and engaging style possible. You can see some of his work at nickbirchstudio.com

More books from GRIN Verlag

Cover of the book Relations between Contemporary Dance and Korean New Traditional Dance by Nick Birch
Cover of the book Die Höhenstufen der Anden by Nick Birch
Cover of the book Engelbert Kaempfer (1651-1716) beschreibt die Yamabushi by Nick Birch
Cover of the book Die Urbanisierung der Textilindustriestädte Barmen und Elberfeld by Nick Birch
Cover of the book Wahrnehmungsstörungen im Alter und ihre Auswirkungen und Anforderungen auf die Gestaltung des Bildschirmmediums Internet by Nick Birch
Cover of the book La Intervención socio sanitaria en la población inmigrante by Nick Birch
Cover of the book Volksherrschaft nach Aristoteles und die moderne parlamentarische Demokratie by Nick Birch
Cover of the book Der risikoorientierte Prüfungsansatz im Rahmen der Jahresabschlussprüfung by Nick Birch
Cover of the book The Problem of Induction by Nick Birch
Cover of the book Der Kreuzfahrtenmarkt by Nick Birch
Cover of the book Lärmschutzmaßnahmen an Flughäfen by Nick Birch
Cover of the book Wearable Computing. Benutzerschnittstellen zum Anziehen by Nick Birch
Cover of the book Die Entwicklung des Familienlastenausgleichs in der gesetzlichen Rentenversicherung unter Beachtung der Verfassungsanforderungen by Nick Birch
Cover of the book Selbstreflexion in Konfliktisituationen im Schulalltag. Ein Erfahrungsbericht by Nick Birch
Cover of the book Lebensstilanalysen im Vergleich: Bourdieus feine Unterschiede und Schulzes Erlebnisgesellschaft by Nick Birch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy