Effects of Power Resources on Producer Marketing Behaviour

An Institutional Perspective on the Cocoa Market in Sierra Leone

Nonfiction, Science & Nature, Technology, Agriculture & Animal Husbandry
Cover of the book Effects of Power Resources on Producer Marketing Behaviour by Margitta Minah, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Margitta Minah ISBN: 9783656341260
Publisher: GRIN Verlag Publication: December 27, 2012
Imprint: GRIN Verlag Language: English
Author: Margitta Minah
ISBN: 9783656341260
Publisher: GRIN Verlag
Publication: December 27, 2012
Imprint: GRIN Verlag
Language: English

Master's Thesis from the year 2012 in the subject Agrarian Studies, grade: 1.0, Humboldt-University of Berlin (Ressourcenökonomie), language: English, abstract: About two-thirds of the Sierra Leonean population depends on agricultural activities for their livelihood. Agriculture in Sierra Leone is diverse but the highest potential for increasing rural income is attached to cocoa production. Cocoa producers in the Eastern region have an option to sell their cocoa to cooperatives, companies, petty traders, resident and Lebanese buyers. Producer marketing decision is key to breaking a vicious circle of low quality, prices and incentives that hinder overall development in the sector and poverty alleviation. The purpose of this study was therefore to better understand marketing behaviour of cocoa producers in Sierra Leone with the help of New Institutional Economics. In this study, the concept of Power Resources was employed and complemented by a Value Chain Analysis to study factors which influence cocoa marketing decisions. Both qualitative and quantitative research methods were applied. First, qualitative research activities included 20 Focus Group Discussions with farmers in selected communities in the Eastern province. The research team then returned to respective communities to conduct questionnaires with 100 farmers. Considering the twelve Power Resources investigated in greater detail showed that those related to transaction costs, risks, exit possibilities, sanction power and credibility affect marketing decisions the most. The results revealed that farmers are encouraged to sell to cooperatives because of relatively lower transaction costs, risks and credible commitments. It was further found that farmers are discouraged to sell to petty traders and Lebanese buyers amongst others because of the lack of market information, the fear of being cheated and high price risks. Farmers were further found to face comparably high exit costs in transactions with cooperatives, companies and Lebanese buyers because of strong dependency and parallel business relations as well as unavailability of alternative market outlets. Furthermore, it was discovered that farmers are poorly endowed in sanction power and therefore prefer to sell to resident buyers who could be sued to the traditional chiefs in case of transaction problems. Overall, the principal conclusion was that Power Resource endowments in the Sierra Leone cocoa market encourage producers to sell to cooperatives while discouraging farmers to sell to petty traders and Lebanese buyers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2012 in the subject Agrarian Studies, grade: 1.0, Humboldt-University of Berlin (Ressourcenökonomie), language: English, abstract: About two-thirds of the Sierra Leonean population depends on agricultural activities for their livelihood. Agriculture in Sierra Leone is diverse but the highest potential for increasing rural income is attached to cocoa production. Cocoa producers in the Eastern region have an option to sell their cocoa to cooperatives, companies, petty traders, resident and Lebanese buyers. Producer marketing decision is key to breaking a vicious circle of low quality, prices and incentives that hinder overall development in the sector and poverty alleviation. The purpose of this study was therefore to better understand marketing behaviour of cocoa producers in Sierra Leone with the help of New Institutional Economics. In this study, the concept of Power Resources was employed and complemented by a Value Chain Analysis to study factors which influence cocoa marketing decisions. Both qualitative and quantitative research methods were applied. First, qualitative research activities included 20 Focus Group Discussions with farmers in selected communities in the Eastern province. The research team then returned to respective communities to conduct questionnaires with 100 farmers. Considering the twelve Power Resources investigated in greater detail showed that those related to transaction costs, risks, exit possibilities, sanction power and credibility affect marketing decisions the most. The results revealed that farmers are encouraged to sell to cooperatives because of relatively lower transaction costs, risks and credible commitments. It was further found that farmers are discouraged to sell to petty traders and Lebanese buyers amongst others because of the lack of market information, the fear of being cheated and high price risks. Farmers were further found to face comparably high exit costs in transactions with cooperatives, companies and Lebanese buyers because of strong dependency and parallel business relations as well as unavailability of alternative market outlets. Furthermore, it was discovered that farmers are poorly endowed in sanction power and therefore prefer to sell to resident buyers who could be sued to the traditional chiefs in case of transaction problems. Overall, the principal conclusion was that Power Resource endowments in the Sierra Leone cocoa market encourage producers to sell to cooperatives while discouraging farmers to sell to petty traders and Lebanese buyers.

More books from GRIN Verlag

Cover of the book Wie die Werbung Aufmerksamkeit erregt. Die Werbepsychologie by Margitta Minah
Cover of the book Dietrich Bonhoeffer und der gelebte Widerstand - mit besonderem Blick auf die Kirche vor der Judenfrage by Margitta Minah
Cover of the book Die Gottbeziehung - Die Beziehung zu Gott als Kern christlichen Glaubens by Margitta Minah
Cover of the book Führung und Management by Margitta Minah
Cover of the book Demokratie und Partizipation by Margitta Minah
Cover of the book Die postmoderne amerikanische Kurzgeschichte by Margitta Minah
Cover of the book Mensch und Tier. Eine Verhältnisbestimmung by Margitta Minah
Cover of the book Fachgerechtes Auflegen einer Tischdecke (Unterweisung Restaurantfachmann / -frau) by Margitta Minah
Cover of the book Aggression und Gewalt - Ein Überblick by Margitta Minah
Cover of the book Entscheidungsfindung in Gruppen by Margitta Minah
Cover of the book Menschliche Gesichtsattraktivität und sexuelle Selektion - Die Rolle der Symmetrie und Durchschnittlichkeit by Margitta Minah
Cover of the book Die Kompetenz des Übersetzers - Übersetzungstheorien und ihre Anwendung in der Praxis by Margitta Minah
Cover of the book Die Pflegetheorie von Hildegard E. Peplau by Margitta Minah
Cover of the book Twelve Angry Men (1957) by Sidney Lumet - an Analysis by Margitta Minah
Cover of the book Chancen und Risiken der Denationalisierung und der Europäischen Union nach Habermas by Margitta Minah
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy