Evaluation of the Marketing Strategy of Tesla Motors Inc

Business & Finance, Marketing & Sales
Cover of the book Evaluation of the Marketing Strategy of Tesla Motors Inc by Dominic Birk, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dominic Birk ISBN: 9783668082687
Publisher: GRIN Verlag Publication: November 6, 2015
Imprint: GRIN Verlag Language: English
Author: Dominic Birk
ISBN: 9783668082687
Publisher: GRIN Verlag
Publication: November 6, 2015
Imprint: GRIN Verlag
Language: English

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore, the focus will be again on the company's domestic market: the United States of America. Furthermore, only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Research Paper (undergraduate) from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Cologne, language: English, abstract: Tesla Motors, Inc. is a car manufacturer, which polarizes like no other company in this industry. It is often said that with its business model and its special strategic moves, Tesla confuses competitors, utilities and marketing agencies. Therefore, this assignment will focus on the analysis of the key aspects of Tesla's business model in order to find out why it is considered to be different. Moreover, the objective of this assessment is to find out, whether this strategy is useful, or if it should be changed. The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Therefore, the focus will be again on the company's domestic market: the United States of America. Furthermore, only Tesla's automotive products will be taken into consideration - its recently launched home battery will not be object of this work.

More books from GRIN Verlag

Cover of the book Biblische Frauengestalten im Religionsunterricht by Dominic Birk
Cover of the book Fachgerechtes Wechseln einer Druckpatrone Modell HP DESKJET 690 C (Unterweisung Kaufmann / -frau für Bürokommunikation) by Dominic Birk
Cover of the book Das politische System Schwedens by Dominic Birk
Cover of the book Der platonische Begriff des Eros im Vergleich mit dem christlichen Liebesbegriff by Dominic Birk
Cover of the book Der Weg zur Einheitlichen Europäischen Akte by Dominic Birk
Cover of the book Das Für und Wider des Sprachlabors by Dominic Birk
Cover of the book Kommunistisches Manifest und Aufstieg des Sozialismus in Asien by Dominic Birk
Cover of the book F&E-Kooperationen in der Rüstungsindustrie - Eine Bestandsaufnahme by Dominic Birk
Cover of the book Sprachförderung in der Grundschule by Dominic Birk
Cover of the book Rolle der Formatio reticularis in Bezug auf den Wachzustand des Organismus by Dominic Birk
Cover of the book Zivilität und Civil Society bei Edward Shils. Eine begriffliche Kritik by Dominic Birk
Cover of the book Essstörungen aus systemischer Perspektive by Dominic Birk
Cover of the book Adam Smith, The Wealth of Nations by Dominic Birk
Cover of the book Von der Französischen Revolution bis zum Ende des Ost-West-Konfliktes. Meinungen führender Historiker zur Weltgeschichte by Dominic Birk
Cover of the book Lehrerzentrierte Kommunikation - Der Vortrag im Unterricht by Dominic Birk
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy