How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005 by Till Neuhaus, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Till Neuhaus ISBN: 9783668456389
Publisher: GRIN Verlag Publication: May 30, 2017
Imprint: GRIN Verlag Language: English
Author: Till Neuhaus
ISBN: 9783668456389
Publisher: GRIN Verlag
Publication: May 30, 2017
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived as drug-infested and too-black. Stern himself claimed that race, if everything else was handled correctly, would not be an issue in professional sports and basketball in particular. With regards to Stuart Hall, this paper will investigate what the dominant, or as Stern phrases it 'correct', way of handling race looks like and what kind of conclusions can be drawn on the basis of that approach. The main focus will be dedicated to the (by the NBA) created image of Blackness and how they try to portray and depict their players.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived as drug-infested and too-black. Stern himself claimed that race, if everything else was handled correctly, would not be an issue in professional sports and basketball in particular. With regards to Stuart Hall, this paper will investigate what the dominant, or as Stern phrases it 'correct', way of handling race looks like and what kind of conclusions can be drawn on the basis of that approach. The main focus will be dedicated to the (by the NBA) created image of Blackness and how they try to portray and depict their players.

More books from GRIN Verlag

Cover of the book Gewerbesteuer Kommunaler Standortwettbewerb und effizienzorientierte Besteuerung by Till Neuhaus
Cover of the book Heimische Inseln in der Fremde - Fremdheitserfahrungen von VolontärInnen und Zivildienstleistenden in zwei christlichen Hospizen in Jerusalem (Israel) by Till Neuhaus
Cover of the book Anthropogene Waldzerstörung am Beispiel des borealen Nadelwaldes by Till Neuhaus
Cover of the book Selbstgeschaffene immaterielle Vermögenswerte in IFRS: Bilanzierung und Konsequenzen für das Controlling by Till Neuhaus
Cover of the book Zu 'Anarchie, Staat und Utopia' von R. Nozick by Till Neuhaus
Cover of the book Funktionalistische und korrektive Wirtschaftsethik by Till Neuhaus
Cover of the book Lernkulturinventar auf drei (didaktischen) Ebenen by Till Neuhaus
Cover of the book Hinunter in den Kaninchenbau - aber nicht wieder hinauf! by Till Neuhaus
Cover of the book Instrumente und Praxis der Markenbewertung in deutschen Unternehmen by Till Neuhaus
Cover of the book Qualitätsmanagement im Rettungsdienst und Maßnahmen zur Qualitätsverbesserung by Till Neuhaus
Cover of the book Manager und Familie by Till Neuhaus
Cover of the book Limbus - Schicksal ungetaufter Kinder nach dem Tod by Till Neuhaus
Cover of the book Characteristics of Naturalism in Stephen Crane's 'Maggie. A Girls of the Streets' by Till Neuhaus
Cover of the book Leibeserziehung an 'NS-Eliteschulen': Adolf-Hitler-Schulen und Nationalpolitische Erziehungsanstalten by Till Neuhaus
Cover of the book Business Model Innovation - Ein generischer Entwicklungsprozess mit dem Schwerpunkt Business Model Controlling by Till Neuhaus
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy