Implications of Measure Method Customer Loyalty and Satisfaction

Business & Finance, Marketing & Sales
Cover of the book Implications of Measure Method Customer Loyalty and Satisfaction by Katarzyna Skrobot, GRIN Verlag
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Author: Katarzyna Skrobot ISBN: 9783656080282
Publisher: GRIN Verlag Publication: December 9, 2011
Imprint: GRIN Verlag Language: English
Author: Katarzyna Skrobot
ISBN: 9783656080282
Publisher: GRIN Verlag
Publication: December 9, 2011
Imprint: GRIN Verlag
Language: English

Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Dusseldorf 'Heinrich Heine', language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, University of Dusseldorf 'Heinrich Heine', language: English, abstract: Companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers. The claim that it costs five to eight times as much to get new customers than to hold on to old ones is key to understanding the drive toward benchmarking and tracking customer satisfaction. Measuring customer satisfaction is a relatively new concept to many companies that have been focused exclusively on income statements and balance sheets. Companies now recognize that the new global economy has changed things forever. Increased competition, crowded markets with little product differentiation and years of continual sales growth followed by two decades of flattened sales curves have indicated to today's sharp competitors that their focus must change.

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