| Author: | Irene Anne McLaughlin | ISBN: | 9783668259850 |
| Publisher: | GRIN Verlag | Publication: | July 14, 2016 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Irene Anne McLaughlin |
| ISBN: | 9783668259850 |
| Publisher: | GRIN Verlag |
| Publication: | July 14, 2016 |
| Imprint: | GRIN Verlag |
| Language: | English |
Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.
Essay from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.
