Sound Branding for JOSEPHS®. Brand Sounds and Sound Creation

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Sound Branding for JOSEPHS®. Brand Sounds and Sound Creation by Johannes Köck, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Johannes Köck ISBN: 9783668570238
Publisher: GRIN Verlag Publication: November 13, 2017
Imprint: GRIN Verlag Language: English
Author: Johannes Köck
ISBN: 9783668570238
Publisher: GRIN Verlag
Publication: November 13, 2017
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2014 in the subject Economics - Innovation economics, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: Environments for innovation are developing and changing faster than ever. In a globalized world of business, the right form of communication for the respective innovation might attract the interest of management. Generally, communication of innovation is about 'commercializing innovations successfully'. This especially takes place in 'customer's heads' when customers come to recognize an innovation as a real innovation and it is far more than just presenting a new product or service. It seems to be important to strategically plan communication inside and outside of the company's boundary. The goal of this paper is to strategically define the message which is supposed to be delivered by the sound (sound for JOSEPHS® Nuremberg) and to determine the respective criteria for the sound being created. After theoretical definitions and this strategically preparatory work, there will be notes about the sound creation phase and a short conclusion.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Economics - Innovation economics, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, language: English, abstract: Environments for innovation are developing and changing faster than ever. In a globalized world of business, the right form of communication for the respective innovation might attract the interest of management. Generally, communication of innovation is about 'commercializing innovations successfully'. This especially takes place in 'customer's heads' when customers come to recognize an innovation as a real innovation and it is far more than just presenting a new product or service. It seems to be important to strategically plan communication inside and outside of the company's boundary. The goal of this paper is to strategically define the message which is supposed to be delivered by the sound (sound for JOSEPHS® Nuremberg) and to determine the respective criteria for the sound being created. After theoretical definitions and this strategically preparatory work, there will be notes about the sound creation phase and a short conclusion.

More books from GRIN Verlag

Cover of the book Does international law recognise a right of humanitarian intervention in cases of overwhelming humanitarian necessity? by Johannes Köck
Cover of the book Das Arbeitszeugnis - Bedeutung, wichtige gesetzliche Regelungen und inhaltliche Ausgestaltung by Johannes Köck
Cover of the book Die DRG-basierte Krankenhausvergütung in Deutschland by Johannes Köck
Cover of the book Chronische Schmerzen bei Migranten/Innen in der Psychiatrie by Johannes Köck
Cover of the book PEST - Analyse am Praxisbeispiel Spanien by Johannes Köck
Cover of the book Karl der Große und Papst Leo III. Die Geschichte der Kaiserkrönung Karls des Großen by Johannes Köck
Cover of the book Effizienz und Regulierung bei natürlichen Monopolen - Eine institutionenökonomische Betrachtung am Beispiel des Strommarkts by Johannes Köck
Cover of the book Funktionsweise organisierter Terrorgruppen by Johannes Köck
Cover of the book Jugendliche bei den Zeugen Jehovas. Schwierigkeiten bei der Identitätsbildung und beim Ablösungsprozess vom Elternhaus by Johannes Köck
Cover of the book Kuba. Ein kommunistisch-totalitäres Regime? by Johannes Köck
Cover of the book Digitales Radio in Bayern: Am Beispiel von Radio Galaxy by Johannes Köck
Cover of the book Entwicklung und Ebenen des Transnistrienkonflikts by Johannes Köck
Cover of the book Stadthöfe und Festkultur des Adels als Ehrensystem im Mittelalter by Johannes Köck
Cover of the book Risikomanagement und Controlling by Johannes Köck
Cover of the book Arbeit am Tonfeld ® by Johannes Köck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy