| Author: | Anne-Kathrin Müller | ISBN: | 9783638366335 |
| Publisher: | GRIN Verlag | Publication: | April 15, 2005 |
| Imprint: | GRIN Verlag | Language: | English |
| Author: | Anne-Kathrin Müller |
| ISBN: | 9783638366335 |
| Publisher: | GRIN Verlag |
| Publication: | April 15, 2005 |
| Imprint: | GRIN Verlag |
| Language: | English |
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product - the Bond-A-Matic. These decisions have a strong impact on Loctite's other divisions, products, distribution channels and salesforce, and the existing marketing plan.
