The AIDA model - Wrong spelling in advertisements as an attention-seeking device

Wrong spelling in advertisements as an attention-seeking device

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book The AIDA model - Wrong spelling in advertisements as an attention-seeking device by Juliane Behm, GRIN Verlag
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Author: Juliane Behm ISBN: 9783638500111
Publisher: GRIN Verlag Publication: May 10, 2006
Imprint: GRIN Verlag Language: English
Author: Juliane Behm
ISBN: 9783638500111
Publisher: GRIN Verlag
Publication: May 10, 2006
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2006 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Rostock (Institut für Anglistik/Amerikanistik), course: PS Advertising and Media Texts, 6 entries in the bibliography, language: English, abstract: In this paper the focus will be on commercial consumer advertising in print media, its functions in the advertising situation defined by the AIDA model and the role which language plays in fulfilling these functions. Therefore, I will give an analysis of chosen adverts including an unusual use of language in form of wrong spelling (e.g. Got2B, Motorazr, Absolut Vodka) in order to compare their effects with those of advertisements using standard language.

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Seminar paper from the year 2006 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, University of Rostock (Institut für Anglistik/Amerikanistik), course: PS Advertising and Media Texts, 6 entries in the bibliography, language: English, abstract: In this paper the focus will be on commercial consumer advertising in print media, its functions in the advertising situation defined by the AIDA model and the role which language plays in fulfilling these functions. Therefore, I will give an analysis of chosen adverts including an unusual use of language in form of wrong spelling (e.g. Got2B, Motorazr, Absolut Vodka) in order to compare their effects with those of advertisements using standard language.

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