The Marketing Strategy of the foreign Hypermarket Wal-Mart in China

Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?

Business & Finance, Marketing & Sales
Cover of the book The Marketing Strategy of the foreign Hypermarket Wal-Mart in China by Nicola Gundrum, GRIN Verlag
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Author: Nicola Gundrum ISBN: 9783656300182
Publisher: GRIN Verlag Publication: October 31, 2012
Imprint: GRIN Verlag Language: English
Author: Nicola Gundrum
ISBN: 9783656300182
Publisher: GRIN Verlag
Publication: October 31, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen in 1996. Currently, Wal-Mart operates a number of store formats in China including Supercenters, Sam's Clubs, and Neighborhood Markets. Right now Wal-Mart has 190 units in 101 cities, and created over 50,000 job opportunities across China. This gives a first impression on the rapidly expansion of Wal-Mart in China. In this assignment the Chinese market as well as Wal-Mart's marketing strategy referring to the Chinese market are analyzed.

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