降价增利握商机

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book 降价增利握商机 by 石地, 崧博出版事業有限公司
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Author: 石地 ISBN: 3467899005613
Publisher: 崧博出版事業有限公司 Publication: March 20, 2015
Imprint: 中版集团数字传媒有限公司 Language: Chinese
Author: 石地
ISBN: 3467899005613
Publisher: 崧博出版事業有限公司
Publication: March 20, 2015
Imprint: 中版集团数字传媒有限公司
Language: Chinese
在第二十三届洛杉矶奥运会开幕前夕,刚刚试生产成功的广东“健力宝”公司,就毅然决定贷款300万元,赞助中国体育健儿进军美国洛杉矶。1984年7月,3万箱“健力宝”伴着体育健儿运抵美国洛杉矶奥林匹克村。当中国女排与美国女排举行冠亚军决赛时,日本的一位记者发现了中国女排暂停时不喝可口可乐,而是喝一种叫“健力宝”的饮料。这位记者马上给《东京新闻》社发出了一条独家新闻《中国靠魔水加快出击》。本书通过实例讲述如何进行品牌营销。
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
在第二十三届洛杉矶奥运会开幕前夕,刚刚试生产成功的广东“健力宝”公司,就毅然决定贷款300万元,赞助中国体育健儿进军美国洛杉矶。1984年7月,3万箱“健力宝”伴着体育健儿运抵美国洛杉矶奥林匹克村。当中国女排与美国女排举行冠亚军决赛时,日本的一位记者发现了中国女排暂停时不喝可口可乐,而是喝一种叫“健力宝”的饮料。这位记者马上给《东京新闻》社发出了一条独家新闻《中国靠魔水加快出击》。本书通过实例讲述如何进行品牌营销。

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