Consumer category: 1529 books
A Consumer's Dictionary of Cosmetic Ingredients
Complete Information About the Harmful and Desirable Ingredients in Cosmetics and Cosmeceuticals
Language: English
Release Date: February 10, 2010
Take the guesswork out of choosing safe and effective cosmetics and cosmeceuticals.
You wouldn’t eat something without knowing what it was. Don’t you want to take the same care with what you put on your face, hair, and body? Find out what’s in your health and beauty products with Ruth...
by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Language: English
Release Date: July 20, 2017
Language: English
Release Date: July 20, 2017
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Topics new to this edition include:
*...
by
Language: English
Release Date: December 9, 2016
Language: English
Release Date: December 9, 2016
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities...
Consumer Driven Healthcare
Political Fictions Revealed, #6
Language: English
Release Date: July 25, 2015
Consumer Driven Healthcare has been sold to the American public as a salve for the healthcare crisis. It failed miserably and was the impetus for the creation of the Affordable Care Act (Obamacare). Both concepts have their roots deep inside the profit models of the insurance industry who use powerful...
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Language: English
Release Date: October 30, 2013
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...
How to Complain
The Essential Consumer Guide to Getting Refunds, Redress and Results!
Language: English
Release Date: December 8, 2014
Here is the result of over 30 years of experience from the campaigner Helen Dewdney, who sports the online persona "The Complaining Cow". Including tips, real-life examples, anecdotes and handy template letters, you are provided with the knowledge and confidence to assert your legal rights,...
by Julie-Ann Tarr
Language: English
Release Date: March 4, 2013
Language: English
Release Date: March 4, 2013
This book provides an in-depth examination of the theoretical,legal, social and economic foundations to disclosure and concealment of information in relation to the formation of consumer insurance contracts. A comparative treatment of this issue is undertaken with particular attention given to the...
by Hayden Noel
Language: English
Release Date: December 14, 2017
Language: English
Release Date: December 14, 2017
Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using...
by
Language: English
Release Date: September 5, 2018
Language: English
Release Date: September 5, 2018
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift"...
by Gordon Foxall
Language: English
Release Date: May 26, 2017
Language: English
Release Date: May 26, 2017
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Lived Economies of Default
Consumer Credit, Debt Collection and the Capture of Affect
Language: English
Release Date: February 11, 2015
Consumer credit borrowing – using credit cards, store cards and personal loans – is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go ‘bad’, when people start to default on their loans and when they cannot, or will not, repay? It...
Consumers in Context
The BPM Research Program
Language: English
Release Date: January 29, 2016
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed.
The model offers a unique and original behaviour-based theory of consumer...
Brand Love is not Enough
A Theory of Consumer Brand Relationships in Practice
Language: English
Release Date: March 15, 2018
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same...
by
Language: English
Release Date: January 7, 2011
Language: English
Release Date: January 7, 2011
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...