Impact and Role of Market Research in New Product Launch Process

Business & Finance, Marketing & Sales
Cover of the book Impact and Role of Market Research in New Product Launch Process by Ilhan Yuece, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ilhan Yuece ISBN: 9783656295174
Publisher: GRIN Verlag Publication: October 23, 2012
Imprint: GRIN Verlag Language: English
Author: Ilhan Yuece
ISBN: 9783656295174
Publisher: GRIN Verlag
Publication: October 23, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

More books from GRIN Verlag

Cover of the book Kinderzeichnungen aus Perspektive der Waldorfpädagogik by Ilhan Yuece
Cover of the book Fundamentale Aktienanalyse - ein Überblick by Ilhan Yuece
Cover of the book Subliminale Stimuli in der Werbung. Mythos oder Wirklichkeit? by Ilhan Yuece
Cover of the book Balanced Scorecard als Controllinginstrument im Supply Chain Management by Ilhan Yuece
Cover of the book Vergleich der Artikel II-47 - II-50 (Justizielle Rechte) der Charta der Grundrechte der Europäischen Union mit den entsprechenden Artikeln des deutschen Grundgesetzes by Ilhan Yuece
Cover of the book Innovative Geschäftsmodelle der Online-Distribution by Ilhan Yuece
Cover of the book Die Bedeutung generationsspezifischer Führungspräferenzen am Beispiel der transformationalen Führung by Ilhan Yuece
Cover of the book Post Merger Integration by Ilhan Yuece
Cover of the book Virtuelle Seminare - Gestaltung. Merkmale, Besonderheiten by Ilhan Yuece
Cover of the book NEO-POSTMODERNISM by Ilhan Yuece
Cover of the book Design science in management research by Ilhan Yuece
Cover of the book Die Burg als Symbol by Ilhan Yuece
Cover of the book Das Darstellende Spiel im Geschichtsunterricht by Ilhan Yuece
Cover of the book Data Mining mit SPSS Clementine (Zielsetzung, unterstützte Methoden, Anwendungsbeispiele) by Ilhan Yuece
Cover of the book Joseph Beuys' Aktion '...und in uns...unter uns...landunter...' im Rahmen von '24 Stunden' by Ilhan Yuece
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy