Impact and Role of Market Research in New Product Launch Process

Business & Finance, Marketing & Sales
Cover of the book Impact and Role of Market Research in New Product Launch Process by Ilhan Yuece, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ilhan Yuece ISBN: 9783656295174
Publisher: GRIN Verlag Publication: October 23, 2012
Imprint: GRIN Verlag Language: English
Author: Ilhan Yuece
ISBN: 9783656295174
Publisher: GRIN Verlag
Publication: October 23, 2012
Imprint: GRIN Verlag
Language: English

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Prifysgol Cymru University of Wales, course: Marketing Managment, language: English, abstract: This essay explains the stages of new product launch from the idea generation to the commercialization and examines the impact and role of marketing research in this process. The study identifies the factors that affect new product success and failure by giving examples from market tops and market flops and evaluation criteria were developed to search for the answer of the question why they succeeded or failed. Hypotheses were generated for the new product failures despite market research support as well.

More books from GRIN Verlag

Cover of the book Unternehmensbewertung im Rahmen des Überschuldungstatbestandes. Auswirkungen auf den Geschäfts- oder Firmenwert sowie auf die Beteiligungen by Ilhan Yuece
Cover of the book ANGST als tragendes Handlungsmotiv in dem Sozialraum Buenos Aires by Ilhan Yuece
Cover of the book Benötigen wir eine europäische Identität? by Ilhan Yuece
Cover of the book Überlegungen zu einem professionellen Beratungsleitbild für die soziale Beratung by Ilhan Yuece
Cover of the book Heilung des Knochenbruchs - Probleme der konservativen Behandlung by Ilhan Yuece
Cover of the book Rolle des Qualitätsbeauftragten in Pflege- und Gesundheitseinrichtungen by Ilhan Yuece
Cover of the book Oberösterreichs Lehrkräfte und mobile Medien by Ilhan Yuece
Cover of the book Adipöse Kinder im Sportunterricht by Ilhan Yuece
Cover of the book Braucht Deutschland ein Gesetz zum Schutz der deutschen Sprache? by Ilhan Yuece
Cover of the book Die Kundenkarte als Instrument der Kundenbindung in Deutschland by Ilhan Yuece
Cover of the book Gothic - Eine Szene zwischen Ästhetik und Vorurteil by Ilhan Yuece
Cover of the book Resilienz. Ein zu hinterfragendes Konzept by Ilhan Yuece
Cover of the book Erziehungsunsicherheit. Herausforderungen der Elternschaft by Ilhan Yuece
Cover of the book Der Aufstieg des heiligen Mauritius zum Reichsheiligen der Ottonenzeit by Ilhan Yuece
Cover of the book Die Geburt des Mittelalters aus der Idee des Fortschritts by Ilhan Yuece
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy