Luxury Brands and the Economic Recession

Business & Finance, Management & Leadership, Operations Research
Cover of the book Luxury Brands and the Economic Recession by Bettina Carollo, GRIN Verlag
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Author: Bettina Carollo ISBN: 9783656184126
Publisher: GRIN Verlag Publication: May 6, 2012
Imprint: GRIN Verlag Language: English
Author: Bettina Carollo
ISBN: 9783656184126
Publisher: GRIN Verlag
Publication: May 6, 2012
Imprint: GRIN Verlag
Language: English

Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consumer behaviour for the luxury market is affected by a recession. When understanding the consumers' behaviour a company and organizations can improve their sales figures by focusing on the marketing strategies. It is important to understand how the environment influences these consumers, like their culture and spending capacity.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Scientific Essay from the year 2010 in the subject Business economics - Operations Research, grade: 7.0, London School of Marketing (LSM Business School), course: Research Methods for Managers , language: English, abstract: The aim of this research proposal is to better understand the impact that a financial recession period has on the buying power of the customers. In order to narrow the study that could involve many different areas, the emphasis here will be on understanding how the consumer behaviour for the luxury market is affected by a recession. When understanding the consumers' behaviour a company and organizations can improve their sales figures by focusing on the marketing strategies. It is important to understand how the environment influences these consumers, like their culture and spending capacity.

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